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WYRB (106.3 FM), known locally as Power 106 is a rhythmic contemporary radio station serving Rockford, Illinois, licensed to nearby Genoa. It is owned by Crawford Broadcasting. WYRB broadcasts in HD.

History

Up until June 2010, WYRB was a simulcast of Chicago's WSRB and offered an urban adult contemporary format. However, realizing that there was a hole for a rhythmic format in Rockford and at the same time tapping into an audience looking for another alternative to Top 40/CHR WZOK, Crawford decided to split up the simulcast and refocus WYRB on the Rockford area as a rhythmic top 40. According to sales manager DiAnna Cantele Mazzola, "They identified that R&B wasn’t taking off and felt there was a niche to be filled for the urban market," and added "Now it’s today’s hits and hip-hop, and club music that really doesn’t get played a lot."

References

1. "Facility Technical Data for WYRB". Licensing and Management System. Federal Communications Commission.
2. "HD Radio Station Guide for Rockford, IL". Archived from the original on March 4, 2016. Retrieved September 11, 2023.
3. "Power 106.3 brings more hits, hip-hop to local radio" from Rockford Register Star (June 8, 2010)

External links

• www.mypower106.com
• Facility details for Facility ID 21202 (WYRB) in the FCC Licensing and Management System
• WYRB in Nielsen Audio's FM station database

42°04′26″N 88°49′23″W / 42.074°N 88.823°W / 42.074; -88.823

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