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WSWF-LD (channel 10) is a low-power television station in Orlando, Florida, United States, affiliated with Diya TV. The station is owned by Major Market Broadcasting.

History

Originally licensed to Kissimmee, the station began broadcasting as W19AX in March 1989. It branded as "WTTC", "The Tourist Channel", and offered a format of information on weather and attractions for visitors to the area. The Tourist Channel made $85,000 a month in advertising from local attractions. The owner, the Specialty Broadcasting Corporation, was snarled by lawsuits from partners in The Tourist Channel; facing rising legal fees, it filed for bankruptcy protection in December 1990 in order to liquidate.

After the lawsuits, the owners of Specialty, the Namey brothers, revived the permit as a station offering community programming and old movies in 1992. The Nameys had started a similar business, Visitel Network, to offer programs like those aired on the Tourist Channel, which later was broadcast on W27BB.

In 1997, the station moved to channel 13 as W13CU. On June 6, 2000, it was reassigned the call sign WSWF-LP. On November 17, 2009, it moved to the current call sign WSWF-LD.

Subchannels

The station's digital signal is multiplexed:

References

1. "Facility Technical Data for WSWF-LD". Licensing and Management System. Federal Communications Commission.
2. Strother, Susan G. (December 26, 1988). "Low-power TV moving into market". The Orlando Sentinel. Orlando, Florida. p. Central Florida Business 5. Retrieved January 16, 2024 – via Newspapers.com.
3. Oliver, Lance (December 22, 1988). "Tourists get their own TV channel". The Orlando Sentinel. Orlando, Florida. pp. D-1, D-13. Retrieved January 16, 2024 – via Newspapers.com.
4. ^ Tin, Annie (February 19, 1992). "Nameys switch to plans for local TV station". The Orlando Sentinel. Orlando, Florida. pp. Osceola 1, 4. Retrieved January 16, 2024 – via Newspapers.com.
5. Strother, Susan G. (December 8, 1990). "Tourist TV focuses on new player entering market: Channel 19 plans to liquidate". The Orlando Sentinel. Orlando, Florida. pp. B-1, B-7. Retrieved January 16, 2024 – via Newspapers.com.
6. Tin, Annie (December 8, 1990). "Tourist TV focuses on new player entering market: Visitel Network plans to sign on in January". The Orlando Sentinel. Orlando, Florida. pp. B-1, B-6. Retrieved January 16, 2024 – via Newspapers.com.
7. Stutzman, Rene (January 17, 1994). "Sending a low-power signal: Growth in TV segment explodes despite financial challenges". The Orlando Sentinel. Orlando, Florida. pp. Central Florida Business 14, 15. Retrieved January 16, 2024 – via Newspapers.com.
8. "FCCInfo Results".
9. "WSWF-LD Orlando, FL".

• 1989 establishments in Florida
• Antenna TV affiliates
• Diya TV affiliates
• Local Now affiliates
• Low-power television stations in Florida
• Television channels and stations established in 1989