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WMMI (830 AM) is a radio station located in Shepherd, Michigan. It airs a classic country format branded as "Buck 92.3".

History

Beginnings

The groundwork for WMMI was first laid in July 1982, when the construction permit to build it was first granted. However, the station, owned originally by Great Lakes Radio Corporation, a company headed by Gary Randall, would not go on the air until almost five years later. Studios, offices and transmitter facilities were located at 4865 East Wing Road in Mount Pleasant. The station first went on the air as an affiliate of the Satellite Music Network, using its "Pure Gold" classic hits format, for music and disc jockeys, with some local announcers producing news and sports and commercials on site. The station also broadcast in stereo during these early years.

WCZY Signs On

In August 1988, Central Michigan Communications, a company headed by Mike Carey, purchased WMMI, pairing it with a construction permit they had acquired to build an FM station. That station, known as WCZY, went on the air on August 20, 1991.

Sale to Latitude Media

After more than 25 years of ownership, Central Michigan Communications in 2013 sold WMMI and WCZY to its current owner, Latitude Media, for $779,000.

Buck 92

On January 4, 2021, WMMI changed their format from talk to classic country, branded as "Buck 92".

Programming

WMMI previously specialized primarily in political and news programming, airing many of the biggest names in AM talk such as Rush Limbaugh, Herman Cain and more.

In addition, WMMI previously offered Michigan-focused news and talk every weekday with Michigan's Morning Show with Michael Patrick Shiels from 6A-9A.

On the weekends, WMMI airs an assortment of special-topic programs on a variety of interests, from cars to baseball to technology.

The station broadcasts during daytime hours only, to protect Class-A clear-channel station WCCO in Minneapolis at night.

Previous logo

[REDACTED]

References

1. "Facility Technical Data for WMMI". Licensing and Management System. Federal Communications Commission.
2. WMMI Flips To Classic Country Radioinsight - January 5, 2021

• Broadcasting & Cable Yearbook - 1990
• Broadcasting & Cable Yearbook - 1995
• Broadcasting & Cable Yearbook - 2000
• Broadcasting & Cable Yearbook - 2005
• Broadcasting & Cable Yearbook - 2010
• FCC Application to sell WMMI and WCZY to Latitude Media

External links

• Facility details for Facility ID 9915 (WMMI) in the FCC Licensing and Management System
• WMMI in Nielsen Audio's AM station database
• Facility details for Facility ID 200676 (W222CP) in the FCC Licensing and Management System
• W222CP at FCCdata.org

43°33′42″N 84°45′00″W / 43.56167°N 84.75000°W / 43.56167; -84.75000

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• Radio stations in Michigan
• Radio stations established in 1987
• 1987 establishments in Michigan
• Daytime-only radio stations in Michigan
• Classic country radio stations in the United States
• Michigan radio station stubs