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WBAZ

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Bridgehampton, New York United States
Broadcast area	Eastern Long Island Southeastern Connecticut
Frequency	102.5 MHz
Branding	102.5 BAZ
Programming
Languages	English
Format	Adult contemporary music
Ownership
Owner	Lauren Roger Stone (LRS Radio, LLC)
Sister stations	WBEA, WEHM, WEHN
History
First air date	April 1996; 28 years ago (1996-04)
Former call signs	WAFV (1993–1994) WLIE (1994–1998) WBSQ (1998–2001) WCSO (2001)
Call sign meaning	BAZ = "Bays"
Technical information
Licensing authority	FCC
Facility ID	52061
Class	A
ERP	4,800 watts
HAAT	106 meters (348 ft)
Transmitter coordinates	40°53′58″N 72°23′06″W / 40.89944°N 72.38500°W / 40.89944; -72.38500
Links
Public license information	Public file LMS
Webcast	Listen live
Website	www.wbaz.com

WBAZ (102.5 FM) is an adult contemporary music formatted radio station licensed to Bridgehampton, New York, and serving eastern Long Island and Southeastern Connecticut. The station is owned by WEHM on-air talent Lauren Stone (68.8%) and her father Roger W. Stone (31.2%), the chairman/CEO of Kapstone Paper & Packaging Company in Northbrook, Illinois, as licensee LRS Radio, LLC. The station's studios are located in Water Mill, New York and shared by WBEA and WEHM/WEHN. WBAZ's transmitter is located in Southampton, New York.

History

The 102.5 frequency first signed on in April 1996 as WLIE, with a satellite-fed country music format. Put on the air by WBAZ-owner Mel Kahn and his MAK Communications, less than a year later, the country format was replaced with classic rock.

In early 1998, the 102.5 frequency changed again as it took on new calls, WBSQ, and a new Hot Adult Contemporary format (again satellite-fed) as Q-(Bright)102.5. Launched as a complement to WBAZ at 101.7 FM, and not much else, the station remained an afterthought in the scheme of East End radio.

When Kahn sold WBAZ and WBSQ to AAA Entertainment, owner of locally-run rival WBEA at 104.7 FM in 2000, the future of WBSQ's Hot AC format was limited. Studies by AAA showed that the majority of WBAZ's listeners were concentrated in the Southampton/Bridgehampton area and that the slightly worse 102.5 FM signal would be ideal for the station. In April 2001, WBSQ took the WCSO calls used by AAA as placeholders and would simulcast and assume WBAZ's format and calls that May. The 101.7 frequency soon became home to WBEA whereas WBEA's former home at 104.7 FM became home to a classic hits station targeted to New London, Connecticut.

In 2005, WBAZ, WBEA, and sister stations WEHM and WHBE would be purchased by Long Island Radio Broadcasting, a unit of Cherry Creek Radio.

References

1. "Call Sign History". CDBS Public Access Database. FCC Media Bureau. Retrieved April 18, 2013.
2. "Facility Technical Data for WBAZ". Licensing and Management System. Federal Communications Commission.
3. "LRS Radio Acquires Long Island Cluster". Radio Insight. Retrieved October 13, 2017.
4. "Country Gold Outlet Goes 'Garth Free'" (PDF). Billboard. April 12, 1996. p. 4. Retrieved August 10, 2020.

Previous logos

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External links

• Official website
• Facility details for Facility ID 52061 (WBAZ) in the FCC Licensing and Management System
• WBAZ in Nielsen Audio's FM station database

• 1996 establishments in New York (state)
• Mainstream adult contemporary radio stations in the United States
• Mass media in Suffolk County, New York
• Radio stations established in 1996
• Radio stations in New York (state)