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Margo (soap)

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Margo (soap)
[REDACTED]
Advertisement for Margo soap in Indian express newspaper dated April 5, 1939
Formation1920
FounderK.C. Das
TypePublic
HeadquartersIndia
Location
  • India

Margo is a brand of soap manufactured in India. The soap has margosa as its main ingredient. The soap was created and manufactured by the Calcutta Chemical Company under the stewardship of its founder, K.C. Das, khogen Chandra Das and was launched in 1920. In 1988, the soap was among the top five-selling brands in India, with a market share of 8.9%. As of 2001, the brand was worth ₹75 crores and belonged to Henkel-SPIC. As of 2003, the brand was relaunching new products focused on the younger demographic, and had a market share of close to 2% of the premium-soaps segment in India. In 2011, Jyothy Laboratories acquired the rights to the brand following the acquisition of controlling stake in Henkel India.

References

  1. Rural marketing in India: a case study. Anmol Publications PVT. LTD. 2002. pp. 174, 167. ISBN 978-81-261-1045-2.
  2. Biodiversity Depletion. Encyclopaedia of Sustainable Development Series. Vol. 6. Anmol Publications PVT. LTD. 1998. p. 328. ISBN 978-81-7488-955-3.
  3. Singh, K. K. (2009). Neem: A Treatise. I. K. International Pvt Ltd. p. 480. ISBN 978-81-89866-00-6.
  4. Sengupta, Subroto (2005). Brand positioning: strategies for competitive advantage. Tata McGraw-Hill. p. 29. ISBN 978-0-07-058159-3.
  5. "Jyothy buys 50.97% stake in Henkel India". Mint. HT Media. 5 May 2011. Archived from the original on 19 April 2014.

External links


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