| [REDACTED] | |
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|---|---|
| Broadcast area | Rio Grande Valley |
| Frequency | 104.1 MHz (HD Radio) |
| Branding | Wild 104 |
| Programming | |
| Language | Spanglish |
| Format | Rhythmic CHR |
| Subchannels | HD2: Radio Libertad |
| Ownership | |
| Owner |
|
| Sister stations | |
| History | |
| First air date | February 1, 1972 (52 years ago) (1972-02-01) |
| Call sign meaning | Brownsville, Texas FM (also refers to the former B branding during its top 40 days) |
| Technical information | |
| Licensing authority | FCC |
| Facility ID | 40777 |
| Class | C |
| ERP | 100,000 watts |
| HAAT | 373 meters (1,224 ft) |
| Transmitter coordinates | 26°06′04″N 97°50′20″W / 26.101°N 97.839°W / 26.101; -97.839 |
| Links | |
| Public license information | |
| Webcast | Listen live (via iHeartRadio) |
| Website | wild104 |
KBFM (104.1 FM) is a commercial radio station licensed to Edinburg, Texas, United States, carrying a bilingual English/Spanish language rhythmic CHR format known as "Wild 104". Owned by iHeartMedia, the station serves the Rio Grande Valley. KBFM's studios are located in Weslaco while the station transmitter resides in Bluetown. In addition to a standard analog transmission, KBFM broadcasts in HD Radio using the in-band on-channel standard, and streams online via iHeartRadio.
History
After signing on February 1, 1972, KBFM started out with a broad-based top 40 direction when it debuted the format on the air in 1974. But in 2004, they shifted to rhythmic top 40, thus putting them in competition with KBTQ (which would later exit the format in October 2005). Prior to relaunching as "Wild 104" in February 2004, KBFM has been previously known as "B104".
KBFM changed ownership several times in the mid-1990s, with Calendar Broadcasting selling the station to Tate Communication Inc. in October 1994, with July Communications purchasing it the following year. July Communications sold off KBFM to Cumulus Media in July 1999. Cumulus Media then sold KBFM, along with several other stations, to Clear Channel Communications (since renamed iHeartMedia) by August 2000.
The Mojo Morning Show with lead host Johnny O., originated over KBFM from March 2004 to June 2021; the program was cancelled and replaced with the syndicated Tino Cochino Show.
References
- "Facility Technical Data for KBFM". Licensing and Management System. Federal Communications Commission.
- "Florence Henderson, Line Two, Pissed" (PDF). R&R. February 6, 2004. p. 21. Retrieved January 1, 2025.
- "Station Sales". Billboard Newspaper Page 75. January 21, 1995.
- "Cumulus and Emmis Add to Holdings". Billboard Newspaper - Page 85. July 10, 1999.
- "Radio Stations Divested, SFX Owner Clear Channel Awaits Final Nod From Courts to Close AMFM Deal". Playbill. August 29, 2000.
- "Johnny O Free Agent". RAMP Radio Music and Pros. June 30, 2021.
- "Tino Cochino Radio To Mornings At KBFM". All Access. October 5, 2021.
External links
- Official website
- Facility details for Facility ID 40777 (KBFM) in the FCC Licensing and Management System
- KBFM in Nielsen Audio's FM station database
- "History Cards for KBFM". Federal Communications Commission. (Guide to reading History Cards)
| CHR / Top 40 radio stations in the state of Texas | |
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U.S. radio stations in 
Mexico![[REDACTED]](https://abc.global.ssl.fastly.net/File:Wild104logo.jpg){kind=link}
| Rhythmic Contemporary radio stations in the state of Texas | |
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