| Discipline | Marketing |
|---|---|
| Language | English |
| Edited by | Kelly D. Martin and Maura L. Scott |
| Publication details | |
| Former name(s) | Journal of Marketing & Public Policy; Public Policy Issues in Marketing |
| History | 1979–present |
| Publisher | American Marketing Association (United States) |
| Frequency | Quarterly |
| Impact factor | 5.1 (2023) |
| Standard abbreviations ISO 4 (alt) · Bluebook (alt) NLM (alt) · MathSciNet (alt  ) | |
| ISO 4 | J. Public Policy Mark. |
| Indexing CODEN (alt · alt2) · JSTOR (alt) · LCCN (alt) MIAR · NLM (alt) · Scopus | |
| Journal of Public Policy & Marketing | |
| ISSN | 0743-9156 (print) 1547-7207 (web) |
| LCCN | 84643643 |
| JSTOR | jpublpolimark |
| OCLC no. | 10339729 |
| Journal of Marketing & Public Policy | |
| ISSN | 0748-6766 |
| JSTOR | jmarkpublpoli |
| LCCN | 84649780 |
| OCLC no. | 8713710 |
| Public Policy Issues in Marketing | |
| ISSN | 2328-8469 |
| LCCN | 80649443 |
| OCLC no. | 6801744 |
| Links | |
Journal of Public Policy & Marketing is a quarterly peer-reviewed academic journal published by SAGE on behalf of the American Marketing Association. It covers all aspects of the intersection of marketing and public policy. It was originally established in 1979 as Public Policy Issues in Marketing, and renamed itself to Journal of Marketing & Public Policy 1982 for one year, before settling on the current name in 1983.
Abstracting and indexing
The journal is indexed and abstracted in the following bibliographic databases:
- ABI/INFORM
- Business Source Elite
- Business Source Premier
- Communication & Mass Media Index
- PAIS International
- Periodicals Index Online
- Psycinfo
- Public Affairs Index
- Scopus
- Social Sciences Citation Index
According to the Journal Citation Reports, the journal has a 2023 impact factor of 5.1.
Awards
Since 1993, the journal annual awards the Thomas C. Kinnear award to recognize the article that makes "the most significant contribution to the understanding of marketing and public policy issues". The article must have been published in the journal within the most recent three-year period.
Notable papers
According to the Scopus database in 2024, the two most cited papers in are "Interventions to break and create consumer habits" and "Privacy concerns and consumer willingness to provide personal information."
References
- Wilkie, William L.; Moore, Elizabeth S. (2003). "Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development". Journal of Public Policy & Marketing. 22 (2): 116–46. doi:10.1509/jppm.22.2.116.17639. S2CID 144828721.
- Sprott, David E.; Miyazaki, Anthony D. (2002). "Two Decades of Contributions to Marketing and Public Policy: An Analysis of Research Published in Journal of Public Policy & Marketing". Journal of Public Policy & Marketing. 21 (1): 105–25. doi:10.1509/jppm.21.1.105.17606. S2CID 154471655.
- "Journal of Public Policy & Marketing". MIAR: Information Matrix for the Analysis of Journals. University of Barcelona. Retrieved 2019-08-22.
- "Journal of Marketing Research". 2018 Journal Citation Reports. Web of Science (Social Sciences ed.). Clarivate Analytics. 2019.
- "Thomas C. Kinnear/Journal of Public Policy & Marketing Award".
- "Source details: Journal of Public Policy and Marketing". Scopus. Elsevier. Retrieved 2024-06-24.
- Verplanken, Bas; Wood, Wendy (2006). "Interventions to Break and Create Consumer Habits". Journal of Public Policy & Marketing. 25 (1): 90–103. doi:10.1509/jppm.25.1.90. ISSN 0743-9156.
- Phelps, Joseph; Nowak, Glen; Ferrell, Elizabeth (2000). "Privacy Concerns and Consumer Willingness to Provide Personal Information". Journal of Public Policy & Marketing. 19 (1): 27–41. doi:10.1509/jppm.19.1.27.16941. ISSN 0743-9156.
External links
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