Viiv /ˈvaɪv/ was a platform initiative from Intel similar to Intel's Centrino and vPro. Initially (through release 1.7), it was a collection of computer technologies with a particular combination of Intel ingredients to support a "media PC" concept. Intel also provided the Media Server as the core software stack on the PC to support "media" distribution through the home.
| Viiv Technology | |
|---|---|
| [REDACTED] | [REDACTED] |
| 2007–2008 logo | 2008–2009 Core 2 Viiv logo |
![[REDACTED]](https://abc.global.ssl.fastly.net/File:Intel_viiv.jpg){kind=link}
![[REDACTED]](https://abc.global.ssl.fastly.net/File:Core2_viiv.png){kind=link}
Marketing
Until 2007, Viiv was Intel's attempt to become the center of electronic-based home entertainment. Intel was repeating the marketing model for the very successful Centrino platform, which was their first branded platform. The Intel Viiv brand has been "de-emphasized" and comes after the CPU branding, similar to that of "Core 2 with Viiv inside", putting more focus on the CPU.
There will be no additional releases beyond 1.7.1 of the media server product.
Media discussion
News and reviews
- PC Pro: behind the badge, conclusive look at Viiv 1.5
- Slashdot: Viiv 1.5 May End Traditional Media PCs
- Engadget: Intel VIIV says no thank you to DRM
- Ars technica:Intel pimps Viiv with a baker's dozen of major partners
- Digitimes: Intel looking to develop Linux version of Viiv to reduce costs
Criticism
- Bit Tech: Why Intel's DRM strategy is flawed
- Inquirer: Intel Viiv is stupid and broken
- Inquirer: Intel's Viiv is an embarrassment
Intel corporate links
See also
References
- X-Bit labs report Archived 2007-09-27 at the Wayback Machine, retrieved July 30, 2007