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Ambi Pur

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Air freshener brand owned by Procter & Gamble
Ambi Pur
Product typeAir freshener
OwnerProcter & Gamble
CountrySpain
Introduced1958; 67 years ago (1958)
MarketsWorldwide
Previous ownersSara Lee Corporation

Ambi Pur is a Spanish brand of air freshener owned by Procter & Gamble. It was first introduced in 1958, in Spain, and is now sold worldwide.

History

Ambi Pur's first product was launched in 1958 in Spain by Cruz Verde.

In 1984, Sara Lee Corporation acquired Cruz Verde. It was the first brand to launch a plug-in liquid air freshener.

On 11 December 2009, Procter & Gamble announced it would acquire Ambi Pur air care business from Sara Lee Corporation for €320 million.

References

  1. ^ "Ambi Pur Fact Sheet" (PDF). Procter & Gamble. Retrieved 2018-10-26.
  2. ^ "How did Ambi-Pur start and grow?". Open-Senses. 2011-04-30. Archived from the original on 2018-10-26. Retrieved 2018-10-25.
  3. Maté, Vital (2010-04-04). "Sara Lee se bate en retirada" [Sara Lee retreats]. El País. Retrieved 2018-10-26.
  4. "Procter & Gamble Acquires Ambi Pur". Procter & Gamble. 2009-12-11. Archived from the original on 2019-05-02. Retrieved 2018-10-26.
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