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The Alabama and Mississippi primaries were seen as a last possible point for the Newt Gingrich campaign to stay afloat in a primary season where he had only won two states up to that point; South Carolina in January and Georgia during Super Tuesday. Alabama and Mississippi were the keystones of his "Southern Strategy". Gingrich ignored other upcoming primaries to focus on campaigning in the two neighboring Gulf states.
The results in Alabama, alongside those of Mississippi, effectively ended any remaining momentum for Gingrich's struggling campaign. Despite the second-place finishes in "must-win" states, Gingrich chose to stay in the race in hopes of facilitating a brokered convention.
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